Item Number: 014926410744
Item Beauty ID: IB53947

MyDentity Direct Dye Vibrant Pastels

MyDentity Direct Dye Vibrant Pastels

By MYDENTITY

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Regular price

Your Price $12.89

Sale price

Sale Price $12.89

Regular price

Retail Price $16.00


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family owned since 1977
Family Owned Since 1977

MyDentity Direct Dye Vibrant Pastels

The 1st Influencer brand created by the biggest social media superstar in professional hair styling.

#mydentity Direct Dye Vibrant Pastel formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy - for hair color that lasts up to 25 shampoos.

To Use:

- Wear suitable gloves to prevent staining.
- Do not mix with Developer- NO DEVELOPER REQUIRED. - Apply MyDentity Direct Dye neatly to clean, dry hair and process for 20 minutes.
- For increased vibrancy and animation, use heat.
- Rinse hair for several minutes and finish with desired shampoo and conditioner.
- For maximum vibrancy and animation, pre-lighten hair with MyDentity Lightener prior to application.